Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI marketing tools to promote their brands and businesses. They should be part of any business plan, whether you’re an individual or organization, and they have the potential to take your marketing strategy to the next level.
AI marketing tools are software or platforms that help create automated decisions based on data that is collected and analyzed, and they have made it far easier to predict buyer behavior. Most of the time, human intervention is not required.
AI can process massive amounts of information pulled from various sources, such as social media and email. Everyone knows data is key to marketing, and AI takes that one step further while also saving a ton of money and time. Organizations no longer need to rely on a staff for these tasks, which allows them to be used in other crucial areas of the business.
Another major benefit of AI marketing tools is that they allow businesses to personalize their sales and marketing strategies. This can be done through predictive analytics, which provides deep insights into buying habits. You know how companies like Google and Netflix are all about recommendations? This is the work of AI marketing tools.
There are many impressive options on the market, so let’s take a look at the 10 best AI marketing tools:
Topping the list is Seventh Sense, which is an AI marketing tool that relies on behavior profiling to attract the attention of customers. It is specifically aimed at emails, which often prove tricky for individuals and businesses alike. To have a solid email marketing strategy, you must choose the best times and days to achieve high open rates, but it’s impossible to find the best time for each customer.
To get around this, Seventh Sense analyzes the perfect time and day for email campaigns, and it does so for each contact. The AI platform achieves this by constructing a predictive model for each contact based on their activity.
Here are some of the top features of Seventh Sense:
- Personalized service
- Determines best time to send emails for each contact
- Constructs individual predictive models
- Behavior profiling
Another one of the top AI marketing tools is Phrasee, which is focused around “brand language optimization.” Phrasee relies on its AI-based Natural Language Generation (NLG) system to help you come up with better subject lines, and its data-driven insights enable millions of natural sounding copy variants to be generated. These copies are based around your brand language, and it is personalized for each customer.
One of the major advantages of Phrasee is that the system is end-to-end, which means the results are fed back to the system. The prediction model then consistently rebuilds itself by learning from the audience, which means it improves over time.
Here are some of the top features of Phrasee:
- Generates millions of copy variants that are natural and built around the brand’s voice
- Language models tailored to each customer
- End-to-end system
- Continuously rebuilds the prediction model based on audience response
Personalize is a great AI tool if you’re looking to find out which products and services your contacts are most interested in. It relies on an algorithm to identify the top three interests of each contact, and it updates these in real-time based on site activity.
Personalize has been shown to increase email click rates by 57%, and it results in a 13% higher average open rate. A lot of this has to do with its effective personalized campaigns, which promotes the right product and service at the right time.
Here are some of the top features of Personalize:
- Uses algorithm to identity interest of each contact
- Updated in real-time
- Tracks metrics like time on page, frequency, and recency
- Easy set up and operation
Semrush is an entire suite that enables you to perform content marketing campaigns, SEO, social media marketing, analytics, PPC, and much more. Its standout feature is its position tracker, which provides businesses with a way to track how they rank against other sites when it comes to keyword usage.
The AI marketing tool also offers a Content Marketing Toolkit that enables you to perform topic searches, which provides insight into what is trending. You can then create content marketing plans based on this information.
Here are some of the top features of Semrush:
- Position tracking that shows you ranking for targeted keywords
- On-page SEO
- 7 tools aimed at competitor analysis
- Social media management and content marketing
5. HubSpot SEO
Another great AI tool to add to your business, HubSpot CEO relies on machine learning to determine how search engines categorize and understand your brand’s content. It is used by countless individuals and companies to improve search engine rankings and gain the upper hand on rivals.
One of the keys to succeeding among search engines is to organize your content around core subjects, which is rewarded. HubSpot SEO helps you achieve this by discovering and ranking the topics that matter most to your organization and customers. At the same time, it provides metrics involving competitiveness and relevance, which can help improve your content strategy.
Here are some of the main features of HubSpot SEO:
- Improves search engine rankings
- Organizes content around core subjects
- Identifies topics that matter most to customers
- Integrates with other HubSpot content tools
A content alignment platform, Acrolinx helps you scale your brand and improve content quality. Unlike some of the other tools, Acrolinx is aimed at enterprises, and it is used by some of the world’s top brands like Google and Amazon.
Acrolinx relies on AI technology to analyze your company’s existing content before better aligning it with the brand. The process begins by first setting preferences for style, tone of voice, grammar, and company-specific word usage. The AI marketing tool then scores your existing content based on these categories before suggesting how the content can be improved.
Here are some of the main features of Acrolinx:
- Reviews existing content and aligns it with brand voice
- Automates parts of the editorial process
- Aimed at enterprises
- Integrates with top platforms like Google Docs and WordPress
MarketMuse is another great option for those looking for an all-around effective AI marketing tool, especially since it deploys AI technology throughout all of its services. It was designed specifically for businesses looking to optimize long-form content, such as landing pages, emails, articles, or sales copies.
The tool works by carrying out deep AI research about a topic before creating a first draft based on the chosen subject, which can then be improved upon by users. MarketMuse also offers KPIs and a content brief, as well as a built-in editor.
Here are some of the main features of MarketMuse:
- AI in all of its services
- Conducts deep AI research
- Creates a first draft that can then be altered
- Build-in editor and content brief
An automated messaging and voice experience platform, LivePerson is aimed at managing customer conversations across different marketing channels. You can use the AI marketing tool to build and distribute both voice and messaging experiences.
LivePerson relies on bots to enable engaging conversations that can convert and retain customers. At the same time, it improves the purchase process for customers using different messaging or social apps. One of the keys to LivePerson’s effectiveness is supervised learning, which it uses to train algorithms through labeled data.
Here are some of the main features of LivePerson:
- Manages customer conversations
- Converts and retains customers through bot conversations
- Supervised learning to train algorithms
- Compatible with Twitter, Facebook Messenger, Google Assistant, Alexa, and more
9. Albert AI
Albert automatically generates marketing campaigns through its self-learning software, and it enables automated campaigns by analyzing massive amounts of data. One of the selling points of this AI tool is that it allows you to implement your own creative content while also using data from its database to identify the characteristics of potential buyers. It then uses those characteristics to find potential customers before running trials to refine it. After all of these preparations are made, Albert launches the campaign on a wider scale.
Albert can be plugged in to existing marketing tech stacks, and it utilizes your existing business logic.
Here are some of the main features of Albert:
- Automates and customizes campaigns by analyzing data
- Can implement your own creative content
- Works with existing marketing technology stack
The last AI marketing tool on our list is Crayon, which helps you track competitors’ activities. It is an intelligence tool that tracks what each competitor is doing on and off their websites, and it enables you to monitor their digital footprint. This can include product and pricing changes, employee reviews, marketing campaigns, and more.
One of the main advantages of Crayon is that it tracks over 100 data types across more than 300 million sources.
Here are some of the main features of Crayon:
- Single dashboard with internal and external insights
- Tracks competitors’ activities
- Monitors digital footprints