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Jasper AI Review (May 2024): The Best AI Writing Generator?

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Jasper AI review.

Looking to overcome writer’s block? Jasper AI may be the solution for you!

I will share my experience after testing this powerful AI writing generator in this comprehensive Jasper AI review. And no, I promise I did not write this with Jasper! You’ll just have to take my word for it.

Whether you're a blogger, marketer, or content creator, Jasper AI promises to revolutionize your writing process. We’ll explore the main features of Jasper AI, learn how to harness its full potential, compare its pros and cons, and ultimately determine if this tool is the perfect fit for your needs.

Say goodbye to writer's block once and for all, and hello to effortless content creation with Jasper AI!

What is Jasper AI?

Jasper homepage.

Jasper is an AI writing tool that uses Natural Language Processing (NLP) and machine learning algorithms to write human-like text in real time. In short, Jasper is an AI writing assistant perfect for content marketers and business owners who want to generate original content at high speeds!

One of the best things about Jasper AI is that it produces original content without plagiarism to ensure the content is unique. You can also get Jasper AI to write in a specific tone of voice, use its chat feature as a ChatGPT alternative, and take advantage of its many templates for whatever style you write in.

The opportunities are endless with Jasper AI. Use it to create compelling ad campaigns, blog posts, and social media captions with specific keywords.

Not only does Jasper write well, but he also looks good. The Jasper AI interface is clean and user-friendly, making this tool incredibly easy to navigate.

Lastly, Jasper AI supports 30+ universal, showcasing its versatility and potential for universal content generation.

If you’re still confused about how Jasper AI works, we’ll show you how to use it later in this article. Otherwise, give Jasper AI a shot with a 7-day free trial

Jasper AI Main Features

Jasper AI comes with a suite of features for creating content:

  • Surfer SEO Integration: Jasper comes with Surfer SEO integration, as long as you are a Surfer user. Use the power of Jasper’s original AI-generated content while using the keywords necessary to optimize it to rank!
  • Chat Functionality: Use Jasper’s chat functionality to generate ideas, rephrase text, answer your questions, and even write creative content like poems or stories.
  • Templates: Use Jasper’s Power mode to access 50+ templates for different use cases, from writing a blog post outline to entire blog articles in one go.
  • Enhance Prompt Button: Get Jasper to enhance your text prompt for the best results possible.
  • Jasper Art: Use Jasper Art to turn your words into beautiful images for your content (or anywhere else).
  • Brand Voice: Get Jasper to scan your website to understand your brand’s tone and apply it to whatever content you write in Jasper.
  • Campaigns: Instantly create campaigns by generating multiple pieces of content using your brand’s unique voice..
  • Plagiarism Checker: Powered by Copyscape, ensure the content you generate is original and doesn’t exist anywhere else.

How to Use Jasper AI

A comprehensive Jasper review is incomplete without a thorough walkthrough on how it works! We’ll show you how to use Jasper to its total capacity from start to finish, step by step.

Step 1: Create an Account

Jasper homepage free trial button.

The first step is effortless. Go to Jasper and start your free 7-day trial!

You can choose to use your Google account or sign up with email. From there, choose a plan and start your free trial!

Step 2: Create New Content

Welcome to the Jasper AI dashboard!

Create New Content button in Jasper.

Start by clicking the big blue button on the top left to create new content.

Deciding what type of content to create using Jasper.

Next, select what type of content you want to make.

  • Blank document: Start writing with Jasper from scratch.
  • New from template: Write content using Jasper's templates and workflows.
  • New blog post: Write an entire blog post instantly with Jasper.
  • New art: Use Jasper Art to generate original images to support your content.

Let’s start with a blank document to get a feel for things.

Jasper blank document.

You have two options:

  1. Type “/” and tell Jasper what to write.
  2. Choose a preset option.

I’ve been dealing with writer’s block lately, so I selected “Write a paragraph about…” followed by “…how great Jasper is.”

Jasper text prompt.

Hit “Enter,” and poof! Within seconds, Jasper has written a paragraph based on your command.

Generated text using Jasper.

Hit “Ctrl+J” for Jasper to continue writing, or select one of the text prompts below the text.

Ask Jasper button.

A small “Ask Jasper” button will appear when highlighting the text.

Jasper options when highlighting.

Tell Jasper how you would like him to edit your content by selecting one of the following:

  • Improve writing
  • Change tone
  • Change length
  • Repurpose content
  • Translate

Jasper options in content editor.

On the top right of the document, you have four options:

  1. Have Jasper rephrase the highlighted text
  2. Enable Grammarly for spell checking
  3. Check for plagiarism (not for free)
  4. Access keyboard shortcuts and tips


Jasper different mode options.

At the top, you will have four “mode” options:

  1. Focus Mode
  2. Chat Mode
  3. SEO Mode (must be enabled in your account settings)
  4. Power Mode

All of these open a window on the left. Let’s try them out!

1. Focus Mode

Jasper focus mode.

Focus Mode allows you to add context so Jasper writes better. Add a description, tone of voice, and keywords to include (Note: you can toggle these on or off whenever you want).

2. SEO Mode

SEO mode in Jasper.

In SEO mode, you can use Surfer and Jasper together to write SEO-optimized articles quickly with AI!

3. Chat Mode

Jasper chat mode.

With Jasper Chat, you can talk to Jasper as if conversing with a friend. Give Jasper commands and watch him generate real-time responses (it’s basically a ChatGPT alternative).

Select whether you want Jasper to prioritize speed or quality.

Jasper quality content option.

I tested the same text prompt using both of these features.

Jasper generated text from prompt.
Jasper chat written with “Speed” selected.

Jasper generated this easy-to-read content in seconds. This option is best for those who need to boost their workflow and produce content quickly.

Jasper generated text from prompt.
Jasper chat written with “Quality” selected.

With the “Quality” option selected, Jasper took longer to generate the content. However, the output is more sophisticated.

When you start typing, you’ll also get the option to enhance your prompt.

Jasper enhance prompt button.

Here is how Jasper enhanced my text prompt:

Enhanced prompt in Jasper.

This text prompt is much better than the one I came up with! Here is what Jasper AI generated from this prompt:

Jasper enhance prompt test.

The content Jasper produced is excellent! It’s much more detailed and convincing than my original text prompt.

The “Enhance prompt” feature and the option to tell Jasper to prioritize speed or quality gives Jasper Chat an edge over AI writing alternatives like ChatGPT.

4. Power Mode

Jasper power mode.

Access 50+ templates to start writing a blog, Amazon product descriptions, email subject lines, and more!

I chose the AIDA Framework for why people should use Jasper AI, and here is what it came up with:

Jasper AIDA Framework.

Jasper AIDA framework content.

The results are well-written for convincing others to try Jasper!

That is how to use Jasper AI in a nutshell. Feel free to try using Jasper by starting with a template, writing an entire blog post with a “One-shot blog post,” or generating AI art and images with Jasper Art to use in your content!

Additional Features

There are a few more features that come with Jasper that I wanted to share with you: Brand Voice and Campaigns. These are most useful for those who want to ensure their brand voice stays consistent across multiple pieces of content.

Brand Voice

Jasper has a Brand Voice feature that allows you to create a tone of voice that reflects your brand. You can then use this brand voice as a tone of voice for whatever content you write using Jasper.

Here’s how to create a brand voice with Jasper!

Jasper brand voice.

1) In the dashboard, select “Brand voice.”

Add Voice button in Jasper.

2) Select “Add voice.”

Importing content from URL or as text for Jasper to create a brand voice.

3) Choose “Enter a URL” to get Jasper to scan your website to understand your brand’s tone of voice, or select “From text” to submit text reflective of your brand (both methods take seconds).

Jasper voices.

4) Name your brand voice and save the changes.

Selecting a tone of voice in Jasper.

Now, whenever I use a workflow or template in Jasper, I can select the brand voice I created as the tone of voice! With this feature, you can maintain a consistent brand voice across all your written content, ensuring uniformity in your messaging.


Jasper has also recently released a “Campaigns” feature to instantly create multiple pieces of content using your brand’s tone of voice.

Here is how to use Campaigns using Jasper!

Jasper campaigns option.

1) In the dashboard, select “Campaigns.”

New campaign button in Jasper.

2) Start a new campaign.

Starting a new campaign and filling out the details using Jasper.

3) Name your campaign, select the tone of voice, and provide context.

Selecting the content Jasper will generate for a campaign.

4) Select the content you want Jasper to create for this campaign and hit generate.

Jasper campaign content generated.

5) Within a few seconds, Jasper will have generated the content for this campaign. You can then select these content pieces and tweak them in the editor!

With the Campaigns feature, marketers can generate numerous pieces of content in their brand's tone of voice while saving time.

Pros and Cons

  • High-speed content generation: Jasper AI can curate content at an impressive speed, saving time and increasing productivity. It even has the option to choose whether you want Jasper to prioritize speed or quality!
  • Original and plagiarism-free content: Users can expect 100% original content without any plagiarism flags, ensuring authenticity and credibility.
  • SEO-friendly content: With Surfer SEO integration, Jasper AI produces optimized content for search engines, helping improve rankings and attract organic traffic.
  • Versatile content generation: From ad campaigns to writing entire blog posts in one shot, Jasper AI can generate all types of content.
  • Multilingual support: With support for over 25 universal languages, Jasper AI enables users to create content in different languages, expanding their reach and audience.
  • The Tone of Voice feature gives Jasper a lot of personality, making the content engaging.
  • Jasper AI is exceptionally user-friendly. Beginning with Jasper, the friendly robot himself, the interface is bright and welcoming, easy to navigate. The Jasper team offers a wealth of resources and a Facebook community you can access if you ever get stuck (the chatbot in the bottom right corner, the Help & Support page, Jasper Academy, live 30-minute training classes, and the YouTube channel)
  • Lack of human touch: While Jasper AI excels at generating content, it may still lack the nuanced creativity, personal experience, and human touch that some users prefer.
  • Limited contextual understanding: Although Jasper AI is advanced, it may occasionally need help to grasp complex or context-dependent topics, leading to less accurate content generation.
  • Dependence on AI technology: Users relying solely on Jasper AI may miss the unique insights and perspectives that human writers can bring.
  • Given the automated nature of Jasper AI, there is a risk of generating generic or repetitive content that can disrupt your workflow.
  • Fact-checking & Editing: Despite being an incredible writing assistant, Jasper’s content must be fact-checked and edited by a human for an accurate blog post.
  • Jasper does not offer a free option (only a 7-day free trial), with plans starting at $39 per month on the annual Creator plan. Jasper can easily get pricey with additional fees, especially if you use Surfer SEO in conjunction with it.

Jasper AI Pricing

Jasper monthly pricing chart.
Jasper AI monthly billing
Jasper annual pricing chart.
Jasper AI annual billing (save 20%!)

Let’s look at the subscriptions the team at Jasper AI offer.

Jasper offers subscription plans available on a monthly or annual basis, allowing users to choose the payment option that best suits their needs. Every plan comes with a 7-day free trial to test Jasper and see if it’s right for you.

Jasper Monthly Billing Plans:

  • Creator: $49/month for unlimited AI-generated words, 1 seat, 50+ templates, 1 brand voice, 50 knowledge assets, and browser extension.
  • Teams: $125/month or unlimited AI-generated words, 3 seats, SEO mode, 50+ templates, 3 brand voices, 150 knowledge assets, browser extension, and 10 campaigns.
  • Business: Custom Pricing for unlimited AI-generated words and features, 3 seats, SEO mode, 3 brand voices, 150 knowledge assets, 10 campaigns, custom templates and workflows, a dedicated success manager, API access, advanced admin analytics, and SSO plus additional security review.

Jasper Yearly Billing Plans:

  • Creator: $39/month
  • Teams: $99/month
  • Business: Custom Pricing

Regarding subscriptions, I always recommend starting on the most affordable monthly plan, so you’re not locked into an annual subscription. If it doesn’t suit your needs, go to the next plan up.

Once you are happy with your selected plan, consider paying for the annual plan to save money.

Who Should Use Jasper AI?

Jasper is an all-in-one AI writing tool with features that can benefit anyone, but there are a few types of people that Jasper benefits the most:

  1. Content Marketers
  2. Business Owners & Copywriters
  3. Social Media Marketers & Advertisers
  4. Creative Writers & Authors

1. Content Marketers

Jasper is perfect for those who write long-form content, such as content marketers.

For content marketers, the content produced must be optimized to improve their rankings in search results and increase visibility to their target audience. With Jasper’s Surfer SEO integration, you have an all-in-one platform to generate original, optimized content at record-breaking speeds.

With its extensive templates, Jasper AI effortlessly caters to a wide range of subjects, enabling the creation of various content types. Create blog posts, ad campaigns, informative articles, and more.

Overall, Jasper AI empowers content marketers to streamline their content creation process, deliver high-quality and original content, improve search engine visibility, and expand their reach in the digital landscape!

2. Business Owners & Copywriters

Man sitting in front of his laptop drinking a coffee on his phone smiling.
@brucemars on Unsplash

With the recent addition of the Brand Voice feature, Jasper AI offers even more advantages to businesses. Brand Voice allows companies to generate AI content that aligns with the brand's voice and messaging to keep their copy consistent on every channel, from website copy to social media posts or marketing materials.

By leveraging the Brand Voice feature, businesses can educate Jasper AI about their products, services, and unique brand attributes. As a result, Jasper AI grasps the brand’s essence and generates content that reflects the brand's identity and values.

For example, real estate agents blogging for their businesses can use this feature to instruct Jasper AI about their services, local market insights, and unique brand characteristics, benefiting from tailored AI-generated content.

Overall, the Brand Voice feature on Jasper enhances brand recognition.

3. Social Media Marketers & Advertisers

Social media marketers and advertisers can use Jasper AI to enhance their strategies and campaigns.

Jasper offers useful templates for social media and ads, allowing social media marketers and advertisers to generate engaging posts quickly. You can also create a custom Brand Voice so that your social media and advertising copy is consistent, strengthening your brand’s presence.

But there’s more: Jasper AI offers a campaign feature beyond individual social media posts. This feature facilitates the coordination of marketing campaigns, enabling social media marketers and advertisers to plan and execute campaigns with consistent brand messaging and a unified voice across various channels.

With Jasper AI, social media managers and advertisers can save time, maintain a consistent brand voice, and explore new creative avenues for their campaigns.

4. Creative Writers & Authors

Woman wearing a hat writing in a notebook at her desk.
@dariusbashar on Unsplash

Creative writers and authors can find value in using Jasper AI for several reasons.

For one, Jasper AI can generate creative content in various styles and tones, including poems.

Here is a quick Haiku I developed in Jasper Chat:

Jasper writing a Haiku.

For authors, Jasper AI can be a game-changer if you feel overwhelmed or stuck when facing the daunting task of writing a book. With its remarkable speed and efficiency, Jasper AI can assist in writing an entire book in record time, helping to alleviate writer’s block.

Jasper art templates.

Don’t have the budget to hire an illustrator for your book? No worries. With Jasper Art’s templates, you can AI generate storybook illustrations.

By leveraging the power of Jasper AI, writers can enhance their creative journey, explore new horizons, and bring their ideas to life with greater ease and efficiency.

Jasper AI Alternatives

There are lots of AI writing tools available. Here are my top three choices!

1. ChatGPT

ChatGPT homepage.

Similarities: ChatGPT vs Jasper AI

  • AI-powered language models with natural language processing
  • Generate all types of content
  • User-friendly interfaces

Differences: ChatGPT vs Jasper AI

  • ChatGPT is entirely a chatbot, while the chatbot on Jasper AI is a feature
  • ChatGPT supports 50+ languages, while Jasper AI support 30+
  • ChatGPT composes all types of content, while Jasper focuses more on content for branding and marketing
  • ChatGPT focuses on providing conversational responses, while Jasper AI offers additional features such as templates, SEO optimization, and campaign management
  • ChatGPT has an app available on the App Store
  • You can generate unlimited content with ChatGPT completely free, while Jasper AI only offers a 7-day free trial

In terms of similarities, both ChatGPT and Jasper AI are AI-powered language models equipped with natural language processing capabilities. They can generate various types of content, making them versatile tools for content creation. Both platforms offer user-friendly interfaces, ensuring ease of use for their users.

However, there are lots of differences between ChatGPT and Jasper AI. While ChatGPT is primarily a chatbot, the chatbot functionality is just one feature within Jasper AI.

ChatGPT supports more languages than Jasper AI. It offers over 50 languages, providing a broad reach for users, while Jasper AI only supports 30+ languages, offering a slightly more limited language range.

In addition, the focus of the two platforms differs. As mentioned, ChatGPT is entirely an AI chatbot, while Jasper AI places a stronger emphasis on content for branding and marketing purposes.

Lastly, there is a distinction in terms of cost. With ChatGPT, you can generate unlimited content free of charge and upgrade to ChatGPT Plus for faster content generation, better language models, plugins, and more. On the other hand, Jasper AI only offers a 7-day free trial, after which a subscription or payment is required to continue using it.

If you’re looking for the simplest free AI content generator, ChatGPT is your best bet!

2. Copy AI

Copy AI homepage.

Similarities: Copy AI vs Jasper AI

  • AI-powered language models with natural language processing
  • Chat feature
  • User-friendly interfaces
  • Brand Voice
  • Tone of Voice

Differences: Copy AI vs Jasper AI

  • Copy AI’s pricing structure is much better than Jasper’s, offering a free plan with 2,000 words per month
  • Copy AI has more user seats at a more affordable price
  • Jasper AI generates content in 30+ languages, while Copy AI has 25+ languages
  • Copy AI has 90+ “tools” which act as templates, while Jasper has 50+ templates
  • Jasper has a Campaign feature to create multiple pieces of content for campaigns instantly, while Copy AI does not

Jasper AI and Copy AI offer chatbot features and user-friendly interfaces, allowing users to interact seamlessly with the AI assistants. They also provide capabilities for brand voice and tone of voice customization, which is handy for brands to maintain consistent messaging.

Copy AI has a more favorable pricing structure, including a free plan with a generous word limit, while Jasper AI may have a different pricing model. Copy AI also offers more user seats at a comparatively affordable price, accommodating multiple users within an organization.

Regarding language support, Jasper AI covers content generation in 30+ languages, while Copy AI supports 25+ languages.

Furthermore, Copy AI boasts over 90 “tools” that act as templates, offering a more comprehensive range of options for content creation, whereas Jasper AI only provides 50+ templates.

Lastly, Jasper AI includes a Campaign feature, allowing users to instantly create multiple pieces of content. Copy AI, on the other hand, does not have a dedicated campaign feature.

If you are looking for a more affordable alternative to Jasper AI, try Copy AI!

3. Rytr

Rytr homepage.

Similarities: Rytr vs Jasper AI

  • Tone of voice
  • Up to three content variant generations
  • Runs on ChatGPT 3
  • Rephrase feature
  • Chat feature
  • Generates content in 30+ languages
  • Integrated AI image generators
  • Built-in plagiarism checker
  • A community to join
  • User-friendly and easy to use

Differences: Rytr vs Jasper AI

  • Rytr offers a free plan that includes 10,000 characters per month, whereas Jasper AI only offers a free 7-day trial
  • Rytr comes with 40+ use cases, while Jasper offers 50+ templates
  • Jasper offers more features that are especially useful for marketers such as Brand Voice and Campaigns while Rytr does not

Both Rytr and Jasper AI share lots of similarities.

For one, they both allow users to set the tone of voice for generated content. Rytr comes with 22 tones you can choose from, while Jasper allows you to come up with your own or create a Brand Voice that you can select later.

These writing tools provide up to three variants of content generation, utilize ChatGPT 3 as their underlying technology, offer a rephrasing feature to enhance content, and include a chat function. They also support content generation in over 30 languages, have integrated AI image generators, and have built-in plagiarism checkers.

However, there are some differences between Rytr and Jasper AI. Rytr offers a free plan with a monthly limit of 10,000 characters, whereas Jasper AI only provides a free 7-day trial and generates unlimited content.

Rytr also has 40+ “templates” known as use cases, while Jasper has more to work with, offering 50+ templates. In addition, Jasper AI emphasizes features specifically catered to marketers, such as Brand Voice and Campaigns, which are not available in Rytr.

The battle between Jasper and Rytr depends on your preference. If you’re looking for a more affordable option, go for Rytr. If you are interested in more advanced marketing features, try Jasper.

Jasper AI: Final Thoughts

From my personal experience, I have found Jasper AI to be an incredibly user-friendly writing assistant that can significantly accelerate anyone’s writing workflow to maintain a consistent brand voice through the power of artificial intelligence. Jasper comes with many useful features but at a price.

While it provides immense value for content writers working with brands and those involved in regular campaign creation, the cost is steep for individuals or businesses with less frequent content needs.

For example, if you are a blogger using Jasper to generate content, you wouldn’t necessarily need the Brand Voice feature and wouldn’t be using the Campaigns feature. At that point, it may not feel like paying for a subscription is worth it. You may turn to Jasper AI alternatives like ChatGPT, where you can generate free content using AI.

Despite the higher price point and the potentially unnecessary features, I believe Jasper AI is a valuable tool, particularly for content writers working with brands and those involved in consistent campaign creation. Its user-friendly nature and ability to unify brand voice through AI make it a worthwhile investment for users who can make the most of its advanced capabilities.

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Is Jasper AI better than Copy AI?

In some ways, Jasper AI is better than Copy AI, but Copy AI is better than Jasper in other ways. Jasper AI has more features, integrations, and generates better content, while Copy AI has more languages to choose from on their Pro plan and has a more affordable pricing structure, with a Free plan that offers 2,000 AI-generated words per month. See our in-depth Jasper AI vs Copy AI comparison for more.

Can you make money with Jasper AI?

Yes, there are many ways to make money with Jasper AI, such as content creation services, including affiliate links in the content Jasper generates, monetizing the traffic Jasper's content generates with ad placements, content licensing, becoming an expert in Jasper, and showing others how to use it through online courses and tutorials, and more!

What is the best alternative to Jasper AI?

It depends on what you are looking for, but Rytr is the most similar and best alternative to Jasper AI.

Is Jasper AI the same as Jarvis?

Yes, Jasper AI is the same as Jarvis. Jasper changed its name from Jarvis in 2022 after the CEO and co-founder Dave Rogenmoser revealed that the company's name change was prompted by a strongly worded email from Marvel indicating their intention to take legal action against the company possibly.

Is Jasper AI for free?

Jasper offers a 7-day free trial in which you can generate free words and art until the trial ends.

What are the uses of Jasper AI?

Jasper AI has many uses, including but not limited to writing informative blog articles, enticing product descriptions, and persuasive marketing copy.

Is Jasper AI better than ChatGPT?

Jasper is better than ChatGPT because it has more features, templates to guide you, SEO integration, and tone of voice. However, ChatGPT presents a more advanced language model on the Pro version with ChatGPT 4, and unlimited words forever on the free version.

Janine Heinrichs is a Content Creator and Designer helping creatives streamline their workflow with the best design tools, resources, and inspiration. Find her at