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10 Best AI Tools for Social Media



Social media use only continues to grow, meaning so does the amount of valuable data and insights available to companies of all sizes. Social media strategies are crucial for any business looking to secure a spot in the AI-driven future. Any business that does not have one will undoubtedly fall behind. 

With the rise of artificial intelligence (AI) technology, social media provides us with insights no human or group of humans could ever achieve. There are many AI tools on the market that help with social media management, content creation, analysis, advertisements, and much more. 

AI can take over many of the social media tasks that are time consuming and monotonous, freeing up teams to focus elsewhere. This time could then be used to organically interact with customers, plan multimedia campaigns, or work on larger projects. 

Let’s take a look at the 10 best AI tools for social media: 

1. Lately

For those looking to implement AI into their social media strategy, one of the top options is Lately. This AI tool enables you to recognize context from a larger collection of content, which can then be used to create social media posts that promote it. 

Lately also offers a dashboard of social media tools that can be used for tasks like scheduling and social media project management. Besides these, you can use Lately to analyze metrics on social pages, which helps you determine the best posting times to achieve a wider and more engaged audience. 

Here are some of the main features of Lately: 

  • Dashboard of AI social media tools
  • Generate multiple tweets at once related to URL, documents, or information
  • Schedule social media posts
  • Analyze metrics across channels 
Getting Started with Lately


2. Socialbakers

Another top AI tool for social media is Socialbakers, which is an AI-driven social media management platform that carries out advanced audience insights, influence marketing discovery, and an impressive tracking dashboard and content feed. With the unified content feed, you can see all posts on all of your platforms. You can also view an analytics dashboard and smart scheduling tools that suggest optimal posting times. 

Here are some of the main features of Socialbakers: 

  • Influencer dashboard tool
  • Advanced audience insights
  • Smart scheduling and optimal post times
  • Multi-channel management
How to Use Socialbakers for Social Listening

3. Heyday

Heyday is a good option for those wanting to use AI to create content for their bots. This conversational AI tool for social media interacts with humans in real-time. It allows customer service agents to carry out the highest-value interactions while also improving the user experience. Besides answering queries, Heyday also uses natural language processing (NLP) and natural language generation (NLG) to customize product recommendations and make sales. 

Here are some of the main features of Heyday: 

  • Creates content for bots
  • Interacts with humans in real-time
  • Enables high-value interactions for customer service agents
  • NLP and NLG 
Heyday by Hootsuite in 90 Seconds

4. Wordstream

Another top AI social media tool is Wordstream, which is an AI-based program designed to improve ad performances with machine learning (ML). Wordstream assesses PPC ads across social media networks while also offering data-driven recommendations. The tool is useful for businesses of all sizes, including those involved in online sales and marketing. 

Businesses can use Wordstream to determine the effectiveness of PPC campaigns, as well as to scale, train teams, and drive online growth. 

Here are some of the main features of Wordstream: 

  • Improves ad performances with ML
  • Assesses PPC ads across channels
  • Analyzes success of PPC campaigns
  • Helps companies scale
WordStream Advisor

5. Cortex

Cortex is a great AI social media tool for those looking to share optimized content. The tool recommends when and how often to post based on your historical metrics, and it also generates detailed analyses of competitors. 

Similar to other platforms, Cortex offers a dashboard with an interface highlighting posts and your social schedule. After creating a post, Cortex uses historical post data to suggest when you should post. It also identifies the colors that are most engaging to your audience when uploading one or more photos, helping you make the best decision. 

Here are some of the main features of Cortex: 

  • Recommends when and how often to post
  • Detailed competitor analysis
  • Post and social schedule dashboard
  • Analysis of image colors

6. QuillBot

QuillBot is another option for those looking to repurpose existing content into their social media strategies. This AI social media tool enables you to summarize and paraphrase existing content into brand new versions, meaning it can help create fresh content for online newsletters and social media platforms. 

It is considered one of the best rewriter tools on the market, and it can be used on any web browser or text editor like Microsoft Word and Google docs. When rewriting content, QuillBot makes sure to identify the most important information while still retaining the context of the content. 

Here are some of the main features of QuillBot: 

  • Repurpose existing content for social media
  • Compatible on multiple web browsers and text editors
  • Retains original context when rewriting
  • Vocabulary enhancement
Paraphrase with QuillBot and make writing painless today.

7. Linkfluence

An AI-based social media management tool, Linkfluence enables you to monitor and analyze all of your social media channels. It also provides valuable social insights that help you understand your audience. Linkfluence achieves these insights by leveraging the massive amount of data produced by social media users each day. 

The AI social media tool also measures the evolution of your brand identity on social media before establishing smart objectives, as well as predicts and analyzes customer trends. 

Here are some of the main features of Linkfluence: 

  • Monitors and analyzes social media channels
  • Assess social media data produced by users
  • Measures evolution of brand equity
  • Smart objectives for your business
Linkfluence Search - the easiest search engine for discovering market trends and brand insights

8. Pattern89

Pattern89 is an AI social media tool designed for addressing ad management tasks after an ad has been created. These tasks include optimizing bids, organizing budget, recommending channels, and much more. The recommendations offered by the tool are based on every aspect of the ad, such as spending adjustments and audience targeting. 

Pattern89’s dashboard presents various alerts and suggestions based on how to improve the effectiveness of the ad. By agreeing to these suggestions, the tool will teach you how to make the necessary adjustments. You can also choose to have these suggestions carried out automatically by the platform. 

Here are some of the main features of Pattern89:

  • Ad management tasks
  • Automatic and manual suggestions
  • Alerts/suggestions to improve effectiveness of ads
  • Live ad monitoring 

9. HelloWoofy

A cloud-based social media management platform for all types of businesses, HelloWoofy enables users to automate social media marketing. It offers many beneficial tools like content management, smart scheduling, campaign management, and more. You can use the AI social campaign scheduling tool to create and schedule campaigns on a weekly, bi-weekly, monthly, or custom interval. 

HelloWoofy is compatible with all of the top social media platforms, including Twitter, Facebook, Instagram, and TikTok. 

Here are some of the main features of HelloWoofy:

  • Autocomplete blog or social media posts
  • Schedule posts to major platforms
  • Transcribe words from graphics into social media posts
  • Add engaging emojis automatically
It's Like Having A 24/7 Social Media Manager


10. Phrasee

The last AI social media tool on our list is Phrasee, which is aimed at creating, optimizing, and managing paid social advertising. The technology carries out this process for short-form ad copy across top social media platforms Facebook and Instagram. It also uses data from past marketing assets, such as emails and social media copy, to determine the effectiveness of each. 

Following its analyses, Phrasee identifies which copy-related aspects of past ads were either strong or weak, enabling you to draft ad copy and test its effectiveness. 

Here are some of the main features of Phrasee: 

  • Creates, optimizes, and manages paid social advertising
  • Compatible with Facebook and Instagram
  • Determines effectiveness of copy
  • Helps draft and test effective ads
Revolutionize your customer experience with Brand Language Optimization.



Alex McFarland is a Brazil-based writer who covers the latest developments in artificial intelligence & blockchain. He has worked with top AI companies and publications across the globe.