Connect with us

Artificial Intelligence

Driving Intelligent Analysis through AI/Machine Learning

Updated on

Artificial intelligence (AI), as well as machine learning (ML), are transforming the way organizations do business with their trading partners or customers. They are powering the digital transformations happening in every industry worldwide. And they have turned out to be pervasive in amplifying the quality of their daily life, from movies they watch to the cars people drive. AI/ML plays an important role in discovering new therapies in life sciences, alleviating risks of fraud in financial services and delivering personalized, omnichannel customer experiences.

Transformative technologies such as artificial intelligence may seem to work like magic – while its impact is evident, organizations may not understand it or know how best to wield these powerful innovative solutions.

Artificial intelligence amplifies the impact of new business solutions and their extent of providing quality-driven customer experiences. However, for highest accuracy, these solutions need vast amounts of data. Using artificial intelligence to use bad or limited data, companies can have a terrible impact on myriad business initiatives, even to the point where it can be counterproductive.

Without Data, AI Can’t Function

For organizations to effectively leverage artificial intelligence-powered tools, data engineers and analysts must know how to handle the information gathered. And the success is contingent on the availability of trusted as well as timely data.

But, why do data analysts and scientists need best-quality data to function properly with AI-powered tools?

Take, for example, a model to evaluate and predict consumer’s behaviour. As far as the information is concerned, the postal ZIP code is one of the most common data that indicates consumer location. However, if this information is incomplete or inaccurate, then there is no use of this as it will hinder analysis and evaluation process. Ergo, incorrect customer data could lead to incorrect predictions and alleviate the value of the entire effort. When the data is correct, the prediction could be better.

Without AI, Data Isn’t that Useful

Artificial intelligence plays a central role in helping companies handle data without sacrificing precision or speed.

With digital transformation at its peak, the volume and size of data have increased by leaps and bounds. And handling such enormous data isn’t easy. Artificial intelligence-powered data-driven technology can help companies deal with such handle data to ensure relevance, value, and security, and transparency. They can rely on AI data integration platforms to ingest, transform, and use data with ease and precision. Such solutions provide an end-to-end encrypted environment that keeps data safe from unhealthy encroaching and breaches and makes them difficult to do business with.

Taking an Intelligent Approach to Harness the True Data Potential


In the current digital age, it’s essential for organizations to move at the speed of business, enable self-service, and deliver maximum value to customers. Artificial intelligence-based technologies shine here. 


AI/ML technologies enable organizations across different industries to extract value from customer data without any difficulty. For example, AI data integration solutions enable all business users map data between different fields to make it easier to integrate the information into a unified database. Since these solutions can be easily leveraged by non-technical users, IT teams need not take full responsibility. This leaves IT free to focus on other strategic tasks. 


These solutions use machine learning algorithms to deliver predictions of data, which can further accelerate the data transformation process. Since the decisions are taken using algorithms, the possibility of errors like missing values, duplicities, inaccuracies, and etc. reduce. Therefore, organizations can leverage AI/ML tools to transform the way they deliver customer value. They can map and integrate data and maintain data integrity, enhancing decision-making and kick start growth. 


AI data integration technology enables users map and integrates data with less effort and time. Infusing these solutions in the existing data mapping process can therefore add value to organizations’ business. 


Artificial intelligence/machine learning methods can rule out the mundane, repetitive tasks, freeing users to work on high-value projects. Further, by improving the data understanding of organizations and identifying data privacy and quality anomalies. It acts as an aid for developers, stewards, analysts, and business users, increasing the speed of tasks through automation and augmentation with possible recommendations and next-best actions.


Simply put, organizations must deploy artificial-intelligence/machine learning –based technologies to promote data analysis and usage. 

Chandra Shekhar is a technology enthusiast at Adeptia Inc. As an active participant in the IT industry, he talks about data integration and how technology is helping businesses realize their potential