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10 Best Data Intelligence Software & Tools for User Behavior Analytics

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User Behavior Analytics (UBA) tools are an invaluable asset for modern businesses. By tracking user data through cookies and scripts, businesses can gain insight into customer preferences and behaviors to optimize their products for the best user performance. UBA can help identify product design changes that influence user behavior, making it critical for leveraging user behaviors and trends in order to provide users with a better experience. Through this actionable insight, businesses can refine not only web interactions but also their core offerings. UBA enables data-driven decision-making so that companies have a deep understanding of user needs – which is essential for business success today in our digital world.

Here is our list of best data intelligence software and tools for user behavior analytics: 

1. Qualetics

Qualetics is an all-in-one solution that provides user behavior analytics and other powerful insights. Every user interaction with the website is available in a user-friendly dashboard, with user activities and user flow viewable from a single screen. 

This tool can also detect anomalies and front-end and back-end bugs in real time to deliver actionable insights that are crucial for informed decisions about customers’ experience. Additionally, Qualetics is designed for scalability so organizations can easily add more users as their business grows.

Qualetics offers the following analytics: Software Quality Analytics, Performance Analytics, Product Analytics, API Analytics, Business Analytics, AI-Based Insights, Embedded AI Features, and Customer Experience Analytics.

Here are some of the top features of Qualetics: 

  • All-in-one solution
  • User-friendly dashboard
  • Detect anomalies 
  • Designed for scalability

2. FullSession

FullSession is a behavior analytics tool that provides detailed insights into user interaction with your webpages. By recording user sessions and activities, FullSession helps you make informed decisions about changes to your site’s content while optimizing its performance. 

Data collected can be used to improve the overall user experience, inform product development and launch new marketing campaigns. It runs in the background of your site so that you’re able to track all visitor behavior without affecting the performance of your website. 

FullSession makes it easy for you to understand how users engage on your site and make real-time adjustments based on emerging trends.

Here are some of the top features of FullSessions: 

  • Detailed insights into user interaction
  • Records user sessions and activities 
  • Runs in the background of site
  • Makes it easy to understand users

3. Whatfix

Whatfix is a powerful digital adoption platform (DAP) that provides a no-code platform to empower product teams with behavior analytics. This behavior data gives organizations the ability to craft in-app elements that are tailored to their user’s specific navigation and usage patterns. 

With Whatfix, product teams can easily create step-by-step walkthroughs, tool tips, nudges, and more to help users quickly adopt the software. This innovative system provides real time insights that enable product teams to keep their users engaged and understand how their products are being used so they can make decisions based on solid data.

With Whatfix Analytics, teams now have the power to develop an optimal user experience and make data-driven decisions.

Here are some of the top features of Whatfix: 

  • No-code platform
  • Create step-by-step walkthroughs, tool tips, and more
  • Real-time insights
  • Data-driven decisions 

4. Amplitude Analytics

Amplitude is a behavior analytics platform at the forefront of data-driven decision making for product and marketing teams. With its comprehensive event tracking and targeted segmentation capabilities, Amplitude users are able to gain meaningful insights into user behavior on both mobile and web resources. 

Using this behavior data, product managers and marketers are empowered to make decisions that optimize product adoption, signups, conversions, and goal completions. Furthermore, Amplitude enables personalized recommendations in order to present customers with the relevant content they need towards successful engagement.

Here are some of the top features of Amplitute Analytics: 

  • Comprehensive event tracking
  • Targeted segmentation
  • Insights into user behavior on mobile and web
  • Personalized recommendations

5. Mixpanel

Mixpanel is a behavior analytics suite that provides product teams invaluable insights into user behavior through tracking of interactions across mobile and web resources. As a comprehensive suite, Mixpanel offers a range of specialized offerings, including cohort segmentation, integration with existing product and data stacks, and the ability to measure engagement through interactive reports and dynamic dashboards designed to reveal up-to-the-minute data. 

To access the full benefits of Mixpanel’s capacities, businesses will need to begin by establishing rules for behavior analytics and seeking support from engineering experts for the code-based implementation. The result is increased clarity around usage metrics and behavior trends that businesses can rely on to inform their decision-making.

Here are some of the top features of Mixpanel: 

  • Tracks interactions across mobile and web
  • Comprehensive suite
  • Cohort segmentation
  • Integration with existing product and data stacks

6. Crazy Egg

Crazy Egg is a behavior analytics platform that offers powerful features to marketers. It provides access to heatmaps, scroll maps, and confetti reports that help marketers pinpoint exactly how and where users interact with their website and product pages, as well as what elements should include calls-to-action. Segmenting of the traffic is also facilitated via criteria such as OS, region, time on site and source. 

Crazy Egg also enables product teams to test different versions of their pages and record user behavior to understand which works better. Real-time tracking of errors can help identify what needs to be improved for better overall performance metrics.

Here are some of the top features of Crazy Egg: 

  • Access to heatmaps, scroll maps, and confetti reports
  • Segmentation of traffic
  • Test different versions of pages
  • Record user behavior

7. Heap

The Heap behavioral analytics tool is an invaluable asset to any marketer looking to gain better insight into their website visitors. It provides a comprehensive view of customer behavior on any given page by recording clicks, mouse movements, and scrolls in real-time or in aggregate. 

With such rich data, marketers can understand where visitors are coming from and what pages, features, and sections are most engaging. Utilizing behavior analytics helps marketers identify which areas need more attention or testing and simplifies the optimization of website pages for greater conversions.

Heare are some of the top features of Heap: 

  • Comprehensive view of customer behavior
  • Records clicks, mouse movements, and scrolls 
  • Popularity rating for webpages
  • Tells you where customers are coming from

8. FullStory

FullStory is an invaluable behavior analytics tool designed to help website owners and brands gain comprehensive insight into their visitors’ experiences. From an in-depth understanding of a user’s engagement with content, to catering to feedback collected from real users, this innovative tool can provide key information that is necessary for conversion optimization and content marketing. 

There is no need for coding or technical knowledge; getting started only requires a few clicks. FullStory tracks user behavior and allows websites to monitor site performance as well as identify when users are ‘rage clicking.’

Its user-friendly interface and accessible behavior metrics offer invaluable insights into how users interact on your website or app, and it can be used to shape decisions about how best to deliver the most enjoyable customer experience.

Here are some of the top features of FullStory: 

  • Catering dynamic feedback collected from users
  • No need for coding or technical knowledge
  • Tracks user behavior
  • Identifies ‘rage clicking’

9. Pendo 

Companies that leverage Pendo’s behavior analytics can gain better insights about their products, website personalization, user onboarding and analytics. Working with Pendo allows companies to segment customers behavior across all applications, from mobile to web, as well as internal platforms. 

The behavior analytics will facilitate the creation of more tailored product roadmaps for the development of products that are more smoothly adopted by customers. Additionally, with better understanding of how users interact with products, resource allocation can be managed more effectively. All in all, Pendo unlocks powerful data that can help marketers and product teams make informed decisions for their business.

Here are some of the top features of Pendo: 

  • Segment customer behavior across all applications
  • Create more tailored product roadmaps
  • Effectively manage resource allocation

10. VWO

VWO is a popular behavior analytics tool that can help you improve your website’s user experience. It captures every event on your web pages, such as clicks, scrolls, and form submissions, so you can easily see which areas of your site are performing well and which need to be improved. 

There are countless advantages to using VWO – users appreciate its intuitive interface, meaning non-technical people can understand it with ease. For the more advanced user there is a visual editor for A/B testing and the ability to group tests together in order to rule out any interaction effects between multiple tests being carried out simultaneously. In short, VWO is an invaluable resource for those wanting to get accurate behavior analytics on their website visitors.

Here are some of the top features of VWO: 

  • Improve website’s user experience
  • Captures every event on webpage
  • Intuitive interface
  • A/B testing with visual editor

Alex McFarland is a Brazil-based writer who covers the latest developments in artificial intelligence & blockchain. He has worked with top AI companies and publications across the globe.