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Thoughtful Automation Raises $5 Million Seed Round

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Thoughtful Automation has announced a $5 million Seed funding round led by Columbus-based venture capital firm Drive Capital. The company is an automation-as-a-service platform for mid-market companies.

Thoughtful Automation is aimed at providing mid-market companies with a digital workforce management platform. It offers customization, implementation, and continued monitoring and optimization of digital workers. These digital workers, or bots, provide companies with a way to fill back office roles while freeing up workers for more fulfilling and important tasks. 

Alex Zekoff is co founder and CEO of Thoughtful Automation.

“Digital workers are transforming large enterprises, but until now, mid-market companies have been priced out,” said Zekoff. “Thoughtful Automation helps mid-market companies rapidly introduce digital workers, becoming more productive and freeing up staff for more engaging and higher value work. The platform is easy to use and has a fast onboarding experience with 300% return on investment in the first year alone.”

Digital Worker Focus

Thoughtful Automation’s platform and digital workers are focused on a few main areas for mid-market companies: 

  • Growth: These digital workers can be launched in just a few weeks, and they cost a fraction of legacy automation providers. This all leads to an accelerated growth.

  • Efficiency: The company’s intelligent automation technology helps customize digital workers for healthcare, legal, behavioral health, and other industries with repetitive tasks. The digital workforce platform optimized performance while eliminating human error.

  • Costs: Businesses can reduce overhead costs by up to 66% with automated back office work.

  • Quality Control: Business processes, documents, workflows, digital worker automation rules, and more are updated instantly, and they have a track record of changes.

  • Employee Productivity and Satisfaction: With the use of digital bots, human workers can avoid routine and monotonous tasks. 

“Ultimately, our vision is to open our platform to other automation developers. We want to build trust and transparency between humans and their digital co-workers,” Zekoff said. 

The new funding will be used to expand the company’s platform and develop offerings and capabilities to support business automation for mid-market companies. 

Nick Solaro is Partner at Drive Capital. 

“Software automation is an entirely new category of work, and just like the traditional work done by people, work handled by software needs to be managed and optimized,” said Solaro. “Thoughtful Automation understands this new work paradigm and their solution is making software automation accessible, affordable, and easy to deploy for mid market companies.”


Alex McFarland is an AI journalist and writer exploring the latest developments in artificial intelligence. He has collaborated with numerous AI startups and publications worldwide.