Daniela Jurado is the Executive Vice President of North America at VTEX (NYSE: VTEX). Throughout her career in enterprise digital commerce at VTEX, she has had the pleasure of working directly with brands such as Adidas, Whirlpool, Miriade, OBI, and others, accumulating experience in various verticals such as fashion, DIY, electronics, home appliances. Dani Jurado has also led the business development of VTEX in key regions and markets including, EMEA and Latin America, for many years.Daniela has a specialization in Business Management and Internationalization from the FIA Business School in Brazil, mentors other women who seek insertion in the technology sector through a Women-in-Tech program, and is also a guest lecturer for MBA formation programs for some top-level US universities, such as Northeastern University and the University of Louisville