Figma Acquires Tel Aviv AI Startup Weavy for Media Generation Platform

Figma has acquired Weavy, bringing the Tel Aviv-based AI media generation startup into its expanding suite of design tools. The deal adds 20 engineers and designers to Figma’s team and sets the stage for a new product line called Figma Weave.

Financial terms were not disclosed. Weavy will continue operating as a standalone product while Figma works on deeper integration under the new brand name.

Weavy raised $4 million in seed funding in June led by Entrée Capital, with participation from Designer Fund, Founder Collective, and Fiverr founder Micha Kaufman. The startup was founded in 2024 by four veterans of creative technology and AI development.

Node-Based Workflow Differentiates Approach

Weavy’s core technology centers on a node-based interface that lets designers access multiple AI image generators simultaneously. The platform supports Sora, Veo, and Seedance for video generation, plus Flux, Ideogram, Nano-Banana, and Seedream for image creation.

The system combines generative AI with professional editing tools, allowing users to adjust lighting, change colors, mask objects, and refine outputs through layer edits and prompt adjustments. Outputs can be branched, remixed, and refined, creating a flexible media pipeline where each result feeds the next creative iteration.

Figma CEO Dylan Field emphasized the company’s philosophy in the acquisition announcement: “This node-based approach brings a new level of craft and control to AI generation… The Weavy team has inspired us with the balance they’ve struck between simplicity, approachability, and power.”

The acquisition positions Figma to compete more directly with Adobe’s Creative Cloud AI features, offering designers greater flexibility in choosing AI models for specific tasks rather than locking them into a single ecosystem.

Experienced Founding Team

Lior Albeck, Weavy’s CEO and co-founder, previously served as Executive Director and Head of Marketplace Supply at Fiverr, overseeing hundreds of thousands of creative freelancers. CTO Jonathan Alumot led R&D at Perfect, an AI startup, and managed engineering teams at Fiverr and SensesPass.

Jonathan Gur-Zeev, the Chief Product Officer, came from Fiverr where he was Product Director and previously led LookAt, a creative collaboration platform. He also worked as a VFX artist. Chief Creative Officer Itay Schiff co-founded and served as co-CEO of Astria, an AI-powered image generation platform, and held creative leadership roles at Gravity Creative Tech and Atrea with over 20 years in post-production.

Weavy’s broader team of approximately 10 people was distributed across Israel, Portugal, Denmark, and Turkey, including specialists with backgrounds in computer graphics research and teaching at Bezalel Academy of Arts and Design.

As Figma Weave, the combined team will build out image, video, animation, motion design, and VFX media generation capabilities on the Figma platform. No specific timeline has been announced for when Weavy will cease operating as a separate product or when full integration will be completed.