Tristan Barnum, CMO and Head of AI Innovation, Wildfire Systems

Tristan Barnum is CMO and Head of AI Innovation at Wildfire Systems, where she helps brands, banks, and platforms prepare for a world where AI agents are shopping on our behalf. She’s focused on building loyalty and monetization tools for this next wave of commerce, like RevenueEngine and AI-powered cashback experiences, ensuring consumers get rewarded and brands stay relevant in the agent era. A longtime entrepreneur, Tristan has built her career around disruptive technologies, by co-founding startups in IoT analytics and VoIP communications and getting her start pioneering digital media delivery at mp3.com.