Rob Reid is a Technical Evangelist at Cockroach Labs, where he helps developers and organizations build resilient, scalable applications using distributed SQL. A seasoned software engineer based in London, Rob has worked across industries including finance, retail, telecoms, and sports betting, developing backend, frontend, and messaging systems. He is the author of Practical CockroachDB and CockroachDB: The Definitive Guide, and is a frequent speaker, writer, and educator on topics like distributed systems, multi-region architecture, and application resilience.
