Evgeniya Malina is the Head of Processes and AI Automation at Whizz with over 9 years of expertise in strategy & operations, digital transformation, and product development.
Evgeniya holds a bachelor's degree from University College London and a MSc in Accounting and Business/Management from Queen Mary University of London.
Her career
journey began at EY, where she worked with global organizations, including industry giants like Amazon, JX Nippon Oil & Energy, and Sainsbury’s.
After that, Evgeniya was a consultant for prominent financial and industrial organizations where she led digital transformation project teams, helping companies bring innovative technology solutions to the markets. Evgeniya has also been at the forefront of spearheading the development and implementation of emerging digital technologies, such as blockchain and 5G, securing $290 mln in additional funding to build the infrastructure. She developed and tested digital transformation strategy on 5 pilot projects that then scaled across 300+ cross-functional teams, resulting in 1,000+ new products and services and generating $4.4B in profit by the close of 2021.
Later on, she assumed the role of Head of Business Strategy and Operations at Food Rocket where Evgeniya drove the company's evolution to 160-person team and oversaw its expansion into 3 different states after the company successfully raised $37.5M from Circle K. Evgeniya managed an annual $10M budget on innovation projects and trained 80+ staff on technology adoption. She piloted a global-first, ready-to-scale “grey store” concept in Charlotte, NC, demonstrating double-digit growth, and built a process automation system for last mile delivery.
Evgeniya’s goal is the creation of rapid, digital, and transparent business operations tailored to meet the evolving needs of clients in the modern world.
