Duane Varan is the CEO of MediaPET.ai, an AI-powered video ad creation platform developed by his team at MediaScience to transform how brands and agencies produce high-impact video advertising. Built on decades of media research and neurometric insights, MediaPET enables users to generate professional-quality ads through automated scripting, voice cloning, lip-syncing, and animation, delivering performance comparable to premium national campaigns at a fraction of the cost. By combining artificial intelligence with empirical audience-response data, the platform bridges creative automation with proven advertising science. Under Duane’s leadership, MediaPET reflects a broader mission to unite technology and research in media effectiveness, giving marketers and creators an accessible, evidence-based tool for producing compelling and measurably impactful video content.
