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Meta Plans to Integrate AI-Powered “Personas” Into Its Services

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Meta is reportedly on the verge of integrating AI-powered “personas” into its services, including Facebook and Instagram. According to the Financial Times, this revolutionary development could launch as early as next month, substantially transforming user interaction with these platforms.

AI-Personas: Combining Personality with Utility

Reportedly, these AI-personas, also referred to as chatbots, will come with their unique personalities. They will serve users with distinct styles and vibes, ranging from a laid-back surfer offering travel advice to a version embodying the persona of Abraham Lincoln. Such a dynamic approach not only personalizes the user experience but also adds a novelty factor to routine user interactions.

The inspiration behind this innovation is Meta CEO Mark Zuckerberg's vision to embed “AI personas” into the company's products. He has already declared the establishment of a new product group dedicated to generative AI in February. These personas would be designed to assist users in various ways. The focus is on developing experiences with text, images, and video, enhancing interaction in apps like WhatsApp, Messenger, and Instagram.

In fact, early indications of a “Chat with an AI” feature in the Instagram app have already been spotted. This feature will supposedly be capable of responding to questions and offering advice, all in the distinct styles of 30 different AI personalities. The chatbot could also facilitate users in composing messages.

Meta’s Competitive Edge and Data Acquisition

This anticipated launch could significantly boost Meta's competitive position. AI chatbots could increase engagement on platforms like Facebook and Instagram, helping Meta hold its ground against competitors like TikTok. Simultaneously, it could serve as a demonstration of Meta's AI prowess, placing it in direct competition with entities like Microsoft-backed OpenAI and Google's Bard.

These developments are built on Meta's proprietary LLaMA large language model, as mentioned by Zuckerberg in a recent earnings call. He also hinted at a multitude of ways AI can enhance user interaction and creativity in their apps. Detailed plans regarding Meta's AI initiatives are expected to be unveiled at its Connect developer event in September.

However, these AI-powered chatbots don't just offer increased user engagement; they might also serve as valuable data collectors. The Financial Times suggests that this development could provide Meta with more data about user interests, enhancing its ad targeting capabilities.

With these new AI-personas, Meta is blurring the lines between human and AI interaction, setting the stage for a new era of personalized digital experience.

Alex McFarland is a tech writer who covers the latest developments in artificial intelligence. He has worked with AI startups and publications across the globe.