Rob Hoffmann is the Senior Media & Entertainment Manager for Lenovo Workstations Worldwide, bringing over two decades of experience in digital media and technology. With a career spanning key roles at NewTek, Intergraph, Alias Systems, and Autodesk, Rob has led global marketing and product strategies for industry-leading 3D tools including Maya, 3ds Max, and MotionBuilder. At Lenovo, he collaborates with creators, studios, and solution providers to deliver cutting-edge workstation solutions that power the future of film, TV, and game production.
