Paul Bland is vice president of product management and innovation at Revenera, where he helps software vendors grow revenue and profitability.
His monetization focus spans air-gapped and connected environments, device software and desktop applications, and modern SaaS platforms. Innovation particularly focuses on usage monetization (including token/credit models), practical AI monetization where variable costs need to be recovered fairly while maximising the value AI generates for customers, and multi-dimensional approaches that reflect how technology is actually consumed—by devices, named users, or agents.
