Liat Ben-Zur is author of The Bias Advantage: How Unconventional Leaders Gain Power in an AI-Driven World. She is a technology executive, independent board director, and AI advisor with more than 30 years of experience leading product innovation, business transformation, and billion-dollar growth at Microsoft, Royal Philips, and Qualcomm.
As Corporate Vice President at Microsoft, she helped turn declining consumer services into businesses generating more than $14 billion in revenue, revived Microsoft Edge, and led the launch of the world’s first commercial GPT-4 experience with Bing. At Philips, she led the Internet of Things and connected health strategy. At Qualcomm, she launched the company’s first open-source IoT initiative, AllJoyn, and helped build a global ecosystem across smart home, automotive, and smart city markets.
She holds a magna cum laude BSEE from UC Davis and an MBA from UCLA Anderson, holds multiple patents, and serves on public and private boards.
As CEO of LBZ Advisory, she advises executive teams and boards on high-stakes AI decisions across strategy, governance, and execution. A gay woman who built her career in rooms not always designed for her, Liat learned early that friction can sharpen vision.
