Crystal Foote, Founder, CEO & Head of Partnerships, Digital Culture Group (DCG)

Crystal Foote is the CEO and head of partnerships at Digital Culture Group (DCG), the only Black- and woman-owned ad tech company in the industry. Based in Atlanta, she launched DCG in 2023 with just $300 and a bold vision to transform how brands engage multicultural audiences. With a background in media planning and over a decade in sales, Foote leads with a culture-first, data-driven approach that bridges advanced technology with authentic audience connection.

Under her leadership, DCG has built a client roster that includes major brands like McDonald’s, AT&T, and Procter & Gamble. She is also the architect behind the Audience Resonance Index™ (ARI), a proprietary AI platform that decodes emotional, behavioral and transactional intent to predict campaign performance and cultural alignment.

Foote’s mission is deeply personal—rooted in the legacy of her great-great-uncle, Civil War hero Sergeant Alfred B. Hilton, whose commitment to equality continues to inspire her work. Through DCG’s IMPACT initiative (Impressions for Positive Change and Transformation), she integrates philanthropy into advertising, donating media to nonprofits such as Toys for Tots and The Home Depot’s "Retool Your School" program.

A 2025 Ad Age Leading Women honoree, Foote is a recognized thought leader redefining what it means to lead in ad tech—with values, innovation and vision.