Unite.AI

Chad West, Managing Director, *instinctools USA

Chad West, Managing Director, *instinctools USA, specializes in digital strategy, AI adoption, and technology product development with a strong track record in the Financial Services, Software, and Manufacturing sectors. At *instinctools, Chad West oversees the U.S. company portfolio and leads global consulting initiatives, helping clients to leverage emerging technologies for growth and efficiency.

Thought Leaders December 5, 2025

The Top 5 Mistakes Businesses Make When Implementing AI Tools and How to Avoid Them

In 2026, Meta will start grading employees on their AI skills. This isn’t the first and definitely won’t be the last employer to expect and measure...

Unite.AI

Chad West, Managing Director, *instinctools USA

The Top 5 Mistakes Businesses Make When Implementing AI Tools and How to Avoid Them