Assaf Henkin is the Co-Founder and CEO of Jedify, where he is building the context layer for enterprise AI enabling agentic solutions that operate autonomously with deep business knowledge. A serial entrepreneur and veteran of the tech and data space, Assaf’s career has focused on building companies in the data and AI space. He previously co-founded Sproutt, a data platform for real-time underwriting of insurance products, where he served as President and COO. Before that, he held executive leadership roles at Singtel as Chief Insights Officer and SVP of Brand Intelligence, helping global brands understand and act on audience data at scale.
Earlier in his career, Assaf was Co-Founder and Chief Operating Officer at Kontera, where he led product and go-to-market. Kontera became a pioneer in contextual intelligence and was acquired by Singtel, forming a key part of Singtel’s marketing technology platform.
Assaf holds a Bachelor of Science from San Francisco State University and an MBA from the Kellogg School of Management at Northwestern University.
