Dynamic Creatures and Sixth Wall Studio Partner on Hasbro Robots

Dynamic Creatures and Hasbro’s Sixth Wall Studio announced a partnership on November 10, 2026, to develop interactive robots that portray Hasbro characters at theme parks, resorts and other entertainment and hospitality venues. The proposed characters would greet guests, share adventures and remember returning visitors.

Sixth Wall, the AI studio Hasbro launched in June 2026, handles the characters’ dialogue, behavior and fidelity to their established stories. Dynamic Creatures provides the mobile machines. The companies envision conversation being coordinated with body movement, gaze, gestures and reactions, so a character’s personality carries through its physical behavior.

A resort visit could begin with a character welcoming a guest and setting a quest, then resume later with the character asking how the adventure went. Hotels, cruise ships, retail destinations and other immersive environments are also potential settings. Dynamic Creatures co-founder and CEO Marc Theermann said the goal is to make meeting a favorite character feel like “the beginning of an ongoing relationship.”

CharacterOS and SnowJay

Sixth Wall’s CharacterOS documentation describes the governance layer behind that consistency. Behavioral Licensing extends control from where a character appears to how it thinks, talks and acts, using runtime guardrails and real-time governance. A locked Golden Record defines each character’s personality, canon, authorized voice and behavioral limits. Canon covers story facts, relationships and world rules.

CharacterOS implements this framework through three parts: a runtime that enforces personality, canon and voice; guardrails that operate throughout each interaction; and access permissions scoped by partner, character, surface and use case. The access system includes audit trails and revocation, allowing deployment permissions to be monitored and withdrawn.

Dynamic Creatures’ SnowJay documentation describes the robotics layer. Onboard software runs behaviors in real time, switches between skills, checks system health and manages safe stops, controlled shutdowns and controlled falls. Its human-robot interaction system links third-party embodied-reasoning models to perception, conversation, memory, task orchestration and robot movement, as well as animatronics, facial expression, gaze and gestures. New physical behaviors can be trained from motion capture or animations, including natural locomotion and expressive gestures.

Venue Permissions and Deployment

The companies say memory-enabled experiences would be built around guest choice and clearly defined permissions, with details established separately for each venue and use case. Initial Sixth Wall applications would follow the studio’s 13+ focus: teen and adult fan experiences, with under-13 consumer experiences outside the initial program.

Dynamic Creatures emerged from stealth on September 8, 2026, and is Boston Dynamics’ official entertainment and hospitality partner. It develops fully custom robots and character experiences built on existing robotic platforms. In that earlier announcement, the company placed its mobile characters between stationary animatronics following preprogrammed routines and service robots built for functional tasks, and said platform-based versions could be deployed in months and offered through leases.

The partnership makes deployment a combined creative and engineering task: preserving the licensed personality and story while the robot handles movement, expression and safe operating states, with returning-visitor memory governed by each venue’s permissions.