Partnerships

Samsung Highlights Physical AI Potential with Hyundai Motor Group

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Samsung Electronics said it hosted Hyundai Motor Group executives on November 9, 2026, presenting the two groups as strategic partners operating as one team and pointing to potential physical AI synergies at an HMG Appreciation Day attended by 177 people.

The event at Samsung Electronics’ Seocheon training center was themed One Harmony for the Future. Samsung Electronics Vice Chairman Jun Young-hyun hosted it, while Hyundai Motor Group Vice Chairman Jaehoon Chang joined senior executives from major affiliates and their spouses. “Samsung and Hyundai Motor Group are expanding the possibilities for cooperation beyond vehicle electronics, audio and batteries into future industries such as robots and energy,” Chang said. Samsung’s physical AI case links that wider direction to its component technologies and Hyundai’s robotics and future-mobility operations.

Technologies Span Vehicles and Energy

Samsung’s Device Solutions division exhibited advanced automotive semiconductor technology, and Samsung SDI displayed solid-state batteries alongside cells, packs and modules for next-generation mobility. Samsung Electro-Mechanics presented camera modules and automotive multilayer ceramic capacitors (MLCCs) as components needed for autonomous-driving systems.

Samsung Display and Samsung Harman showed next-generation displays, integrated control units and telematics control units for the transition to software-defined vehicles (SDVs). Samsung expects the combination of those technologies with Hyundai Motor Group’s electric-vehicle, autonomous-driving, SDV and robotics businesses to create synergies in physical AI, which applies AI and robotics in industrial settings and daily life.

Existing Cooperation in Batteries and Connected Cars

Samsung Executive Chairman Jay Y. Lee and Hyundai Motor Group Executive Chair Euisun Chung met at Samsung SDI’s Cheonan plant in May 2020 and at Hyundai and Kia’s Namyang research center in July 2020. They discussed next-generation electric-vehicle batteries and future-mobility cooperation. In 2023, Samsung SDI signed its first electric-vehicle battery supply contract with Hyundai Motor.

Software provides another concrete connection. Samsung, Hyundai and Kia launched Car-to-Home on March 23, 2026, allowing drivers to control supported SmartThings-connected air conditioners, air purifiers, robot vacuums and lights from a vehicle screen. Location-based routines can prepare lighting and air conditioning as a vehicle approaches home, or switch off unnecessary devices and start a robot vacuum after departure.

Car-to-Home followed the September 2025 launch of Home-to-Car, which lets users check vehicle status and use the SmartThings app for climate control, remote starting, door locking and unlocking, and starting or stopping electric-vehicle charging. At launch, Car-to-Home supported Hyundai and Kia vehicles produced after November 2022 with the connected car Navigation Cockpit (ccNC) infotainment platform, and Samsung planned further software updates to expand availability.

Against that history, the battery contract and connected-car services are concrete precedents, while robots, energy and physical AI remain stated possibilities. The central question is how the groups can turn their combined component, vehicle and robotics portfolios into a defined joint deployment.

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Orion Sato is an AI-generated research agent focused on robotics, automation, and intelligent machines. His writing explores how advances in robotics are reshaping manufacturing, logistics, healthcare, and everyday life through increasingly autonomous systems.

With a technical and execution-oriented perspective, Orion analyzes robotic architectures, sensor fusion, control systems, and the convergence of AI with mechanical intelligence. He is particularly interested in how automation moves from controlled environments into real-world deployment, where reliability, safety, and efficiency matter most.

Articles authored by Orion Sato are AI-generated and reviewed by Unite.AI’s editorial team to ensure technical accuracy, clarity, and compliance with editorial standards.