Synthesia Brings AI Video Creation and Automation to ChatGPT

Synthesia announced on November 3, 2026 that its ChatGPT plugin is live on every Synthesia plan. The plugin brings AI video generation, in-chat revisions and library search into ChatGPT and can automate production through other connected plugins.

Users can describe the video they want or provide a document, deck or spreadsheet. When asked for a product launch, feature explainer or training module, ChatGPT follows up with questions about details such as visual style and length before Synthesia builds the video in the chat. Further conversational requests can change the result.

The integration also covers the work leading up to production. Product updates, call notes, launch briefs and how-to scripts can be drafted and refined with ChatGPT, then turned into videos where that material already sits. This connects script development and video generation rather than treating them as separate handoffs.

Two Creation Modes

Videos created through the plugin use Syren by default. Synthesia describes Syren as its fastest format and the default workflow as suitable for explainers, how-tos, launch videos and marketing content. A generated video can combine motion graphics, avatars, voiceover, music and b-roll, with revisions requested directly in the conversation.

For projects that require exact wording, a brand kit or a template, users can specify Studio in the prompt. An avatar then delivers the supplied script word for word. The resulting video can be opened in Synthesia’s editor for scene-by-scene adjustments, a workflow intended for more detailed training, onboarding and compliance communications.

The distinction gives the integration two levels of creative control: Syren centers on generating and revising a video through conversation, while Studio preserves precise scripts and provides scene-level editing. Users can also search their existing Synthesia video library from ChatGPT and pull up details about individual videos.

Connected Tools Can Trigger Production

The automation features extend beyond a single prompt. Because Synthesia can work with plugins already connected to ChatGPT, a workflow can run once, follow a schedule or start when new material arrives in Slack or an inbox. Those workflows turn updates from connected tools into finished videos.

Synthesia’s marketing example converts each new post in a product-releases Slack channel into a 30-second launch video. Its IT example responds to a new-tool announcement in an IT-updates channel by making a 60-second video about the tool’s purpose and setup. A sales workflow can locate a Zoom customer call, use the transcript to produce a 60-second recap containing next steps and return the video link.

Other examples rely on recurring checks. An HR workflow checks BambooHR at 8 a.m. on weekdays for employees starting that day, then creates a 60-second welcome video for each new hire. Support teams can turn newly published help-center articles into 60-second how-to videos each morning, while a separate weekly example compiles posts from an announcements channel into a two-minute company roundup.

To connect, users open ChatGPT’s Plugins menu, search for Synthesia and select Connect. People who do not already have a Synthesia account can create a free account during connection.

For teams whose briefs, transcripts and announcements already flow through ChatGPT and connected tools, the plugin makes video a possible output of those existing processes. Syren handles conversational production, Studio covers exact scripts and scene-level changes, and triggers allow new information to start production without a separate manual request.