Meta Adds Small Business Skills and App Connectors to Muse AI Agent

Meta on September 29, 2026 announced Muse for Small Business, a collection of new business skills and third-party app connectors for its Muse personal AI agent. The connectors named in the announcement are Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe, and Zoom, alongside the agent’s access to a user’s Facebook and Instagram business accounts.

Meta introduced Muse on September 8, 2026 as a personal AI agent that completes tasks on a person’s behalf, takes tasks and projects off their plate, and turns long-term goals into action plans. The newer announcement describes Muse as available in the US and Canada; the September launch post said it is rolling out on iOS, Android, and muse.ai. The agent runs on what Meta calls Muse Secure VM, a dedicated cloud computer with its own browser that houses both the agent and a person’s data, and it is powered by Muse Spark, which Meta describes as its most capable model to date. Meta said people can give Muse a goal, such as running their business or finding new customers, and the agent works toward getting it done, continuing after they close the app and returning when something changes or needs approval.

Connectors Built Around Tools Businesses Already Use

Meta said Muse can connect an Instagram professional account’s analytics, Facebook Pages, and Meta ad accounts in a few clicks, and that the agent starts out already understanding the business: what it sells, what the brand sounds like, and what customers keep asking about. The company said small businesses have been growing on its apps for nearly two decades, and that those businesses told it they were short on hours, not ideas, which Meta cited as the reason for building the product.

According to the announcement, the connectors let Muse work with a business’s brand, storefront, books, and customer records through the tools it already runs on. Intuit executive vice president and chief technology officer Alex Balazs said Intuit is bringing Intuit Intelligence’s agentic AI workflows into Muse for Small Business, connecting users to QuickBooks for cash flow, invoicing, and business intelligence. Kevin Miller, Stripe’s head of payments, said in the announcement: “With Muse and Stripe, you can find new customers, send invoices and payment links, manage products and prices, and securely analyze your revenue—all without leaving the chat.” Asana chief product officer Arnab Bose said connecting Asana with Muse lets an owner ask what is at risk, kick off the next step, or update the team, with the result landing as real work in Asana, while Canva co-founder and chief product officer Cameron Adams said the Canva connection brings a user’s existing work, context, and brand into the conversation.

Meta said the full list of available connectors appears in the Muse app’s settings, with more to come, and that interested partners can apply at muse.ai/platform. The agent also supports custom connectors, so users can plug in services Meta does not yet support.

Approval Controls and Security Design

Meta said users stay in control of the agent: nothing publishes, sends, or spends without the user’s approval. Under the design detailed in the September 8 launch post, a separate Sentinel agent runs on the same secure machine, kept apart from Muse at the system level, and nothing Muse does reaches the internet unless the Sentinel approves it, with the person asked for permission when needed. Meta said Muse has no visibility into passwords or payment methods, because credentials go into secure storage that Muse can use without seeing.

Users choose which apps Muse connects to and how much access it gets, can change access or disconnect a service whenever they want, and can opt out of having their interactions used to train Meta’s AI models. Meta also said the agent shows a complete audit trail of what it has done and plans to do, and that it does not share a person’s conversations or VM data with Meta’s ads systems.

Example Tasks and Early Tester Feedback

The announcement lists example prompts for owners, including building a growth plan for next year from this year’s sales, campaigns, and social activity; triaging what needs attention across email, calendar, and news; analyzing ads and content and drafting a campaign for the following week; and reviewing the month’s financial performance while flagging expenses that look off. Meta said Muse also works proactively, flagging emails that need a response and writing first drafts, and that an Ideas tab offers more ways to put the agent to work.

Meta said small business owners tested the new skills and connectors ahead of the announcement. Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, told the company he works about 65 hours a week and that Muse is taking over some of the roles an owner has to play. “I photographed my employees’ time cards and Muse added them up, cutting at least 15 minutes from payroll,” Mulholland said. April Polk, founder of JaeLuxe Shoetique LLC in Columbus, Ohio, said Muse audited her email automations, shut down duplicate flows that were double-emailing customers, rebuilt her templates, and turned on tracking so she could see which emails drive sales. Henry Bennett, a sixth-generation grower at Bennett Orchard in Frankford, Delaware, described Muse as an assistant he had been waiting for to take work off his plate.

Meta said Muse is free for most of what people need, with subscription plans offered for those who want more. The company said the months ahead will bring more connectors, more skills, and more of the business handled for the user.