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Garth Rose, CEO of GenRocket, Inc – Interview Series

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Garth is the Co-Founder & CEO of GenRocket. He is an expert at launching and building technology startups. He has held numerous senior leadership roles in startups over the past 25 years including President & CEO of Concentric Visions (VC backed + acquired), VP Sales & VP Business Development at Indus River Networks (VC backed + acquired), VP Sales & Marketing at Digital Products (acquired) and National Sales Manager at Leading Edge Products.

In 2012 you Co-founded GenRocket a company that specializes in enterprise test data automation.  What was the initial vision that inspired this?

I met GenRocket Co-Founder Hycel Taylor in 2011 and he educated me about the need for accurate, conditioned test data for effective software testing. Hycel had done a lot of research and found a huge gap when it came to test data solutions. Hycel decided to architect his own platform that was low cost, really fast and flexible.

What are some of the benefits of using test data versus production data?

Proper software testing means not just testing “positive” conditions of an application but also testing “negative” conditions as well as permutations and edge cases. Production data is useful for data analytics but has limitations for many test cases. One of our financial services customers shared that their production data can only fully satisfy 33% of their testing requirements.

The speed of data generation is important, what are the speeds that GenRocket can deliver?

For a typical automated test case we deliver test data in about 100 milliseconds. For volume data GenRocket generates at a rate of about 10,000 rows of data per second. For big data applications we can use multiple GenRocket instances in parallel to generate millions to billions of rows of data in minutes.

There’s always a learning curve when it comes to generating both test and production data. Do you offer any type of user training?

GenRocket University was created in 2017 to educate our customers and channel partners on GenRocket. We offer multiple on-line training courses at no cost including our “GenRocket Certified Engineer” training course.

You currently serve enterprise customers in over 10 verticals. What are these different types of enterprise customers?

Major banks, numerous global financial services companies, major U.S. healthcare providers, major manufacturers, global supply chain firms, data information services firms are some of our customers across the world.

Our most active industry verticals are banking, financial services, insurance, healthcare and manufacturing.

How does GenRocket differ from other Test Data Management tools?

Traditional Test Data Management (TDM) solutions copy, mask and refresh production data. These solutions tend to be expensive and complex and production data also has limitations for software testing. GenRocket flips the TDM paradigm by quickly and accurately generating most of the required data and querying the small amount of production data that is needed for some of the tests. The GenRocket Test Data Automation (TDA) approach is faster, lower cost and easier to implement and use than TDM.

Could you tell us a little bit about the ability for test data framework compatibility?

Every organization has their own testing framework or testing tools so GenRocket has the flexibility to integrate into every customer’s environment. GenRocket can integrate with just about any testing framework in any language and any testing tool like Jenkins or Selenium. GenRocket can also insert data into any database, and can send data over web services. GenRocket also offers integration with Salesforce and can support complex data feeds like NACHA in banking and EDI and HL7 for the health care industry.

Is there anything else that you would like to tell us about GenRocket?

We rely on an extensive network of trained channel partners to introduce and deliver GenRocket test data solutions into our global customers. Partners like Cognizant, HCL, Wipro, Hexaware, Mindtree and UST Global are actively working with GenRocket.

To learn more visit GenRocket.

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Antoine Tardif is a Futurist who is passionate about the future of AI and robotics. He is the CEO of BlockVentures.com, and has invested in over 50 AI & blockchain projects. He is the Co-Founder of Securities.io a news website focusing on digital securities, and is a founding partner of unite.AI. He is also a member of the Forbes Technology Council.