Unify Secures $40M Series B to Revolutionize the Future of Go-To-Market with AI

Unify, a fast-rising AI-native platform transforming how companies build and scale revenue, has announced a $40 million Series B funding round. The round was led by Baterijski podvigi, with participation from the Začetni sklad OpenAI, Izkoristite kapital, Emergentni kapital, Povzetek podvigov, The Cannon Projectin Kapital49. This raise comes just nine months after Unify’s Series A and signals a major endorsement of its momentum and vision.

The announcement lands as the B2B world rapidly pivots from brute-force outbound sales to intelligent, signal-driven workflows. While many AI sales tools aim to automate tasks or replace reps, Unify is spearheading a much broader shift: embedding AI agents across the entire go-to-market motion—from identifying high-intent prospects to orchestrating contextual outreach—making growth a repeatable science rather than a creative guessing game.

A New Blueprint for Growth

Founded in 2023, Unify was born out of frustration with traditional sales tech stacks. Go-to-market teams were spending more time managing disconnected tools than actually engaging buyers. Unify changes that by combining data, AI agenti, and campaign automation into a single platform. It enables sales teams to act on real-time signals—like product usage, hiring trends, or funding activity—and reach out with the right message at the right time.

Po besedah ​​izvršnega direktorja in soustanovitelja Austin Hughes, “Even great products struggle to break through the noise. We believe distribution is the new growth bottleneck, and Unify exists to turn growth into something predictable, scalable, and data-driven.”

Explosive Growth and Early Wins

In just one year, Unify has grown revenue 8x and gained traction with high-performance customers like Airwallex, Cursor, Flock Safety, Perplexity, and Together AI. One standout example: Perplexity generated $1.7 million in pipeline in just three months using Unify’s platform—achieving 3–5x higher response rates by using intent-driven triggers instead of cold outreach.

This level of performance has positioned Unify as a frontrunner in what’s quickly becoming a $50 billion AI sales tool market. With 75% of B2B teams expected to adopt AI tools by next year, the company is riding a wave of demand for more intelligent, less fragmented GTM solutions.

Why Investors Are Betting Big

Battery Ventures, which led the round, has a long track record of backing transformational go-to-market platforms. Now joining Unify’s board, Battery General Partner Dharmesh Thakker sees the company as the next evolution in the space.

“Unify unlocks deep insights buried in disconnected systems and acts on them with precision,” je dejal Thakker. “This platform doesn’t just surface intent—it executes with speed and context, giving sales teams a smarter way to win.”

What sets Unify apart from point solutions is its end-to-end architecture. It doesn’t just automate emails or enrich leads. It brings together data, timing, and decision-making into a single, intelligent workflow—allowing lean teams to scale faster without scaling headcount.

Cesta naprej

With the new capital, Unify plans to double down on R&D, expand its go-to-market operations, and continue hiring top talent across engineering, product, and sales. The goal is to further refine its AI agents and help more companies build warm outbound pipelines that actually convert.

The funding also underscores a larger market trend: AI agents are no longer just assistants—they are becoming orchestrators of entire workflows. As these agents move from augmentation to automation, they are beginning to replace full departments of repetitive tasks and shift human effort to where it matters most: real conversation and relationship-building.

Reimagining Outbound from the Ground Up — And What It Means for the Future of Tech

Unify isn’t just rebuilding sales infrastructure—it’s redefining the architecture of how companies grow. Traditional outbound relied on the idea that scale came from human volume: more sales reps, more cold calls, more outreach tools. That model created bloated, expensive go-to-market engines that generated diminishing returns as channels became saturated and buyers tuned out. What Unify represents is a fundamental shift—from human-powered volume to AI-powered precision.

At the heart of this transformation is a new technical paradigm: autonomous AI agents operating across fragmented systems to make decisions, trigger actions, and execute campaigns in real time. These aren’t just tools that suggest the next step—they sprejmejo the next step. The future of sales will be less about managing CRMs and sequences, and more about overseeing intelligent systems that self-orchestrate pipeline generation based on real-time data.

This shift implies something much bigger for enterprise technology: we're entering an era where software is not just a static toolset, but a dynamic actor. AI agents are beginning to mimic the judgment, timing, and adaptability of experienced professionals—at scale. As these systems evolve, the entire structure of go-to-market organizations will change. SDR teams, once built to manage endless lists and manual sequences, will transform into smaller, more strategic units supported by autonomous workflows.

In the near future, companies will no longer build massive stacks of point solutions for sales engagement, enrichment, and analytics. Instead, platforms like Unify will consolidate these functions into intelligent, unified layers that learn, adapt, and continuously optimize growth—without constant human oversight.

This is about more than efficiency. It's about unlocking creativity and strategic thinking. When reps no longer need to chase leads or manage outreach tools, they can refocus on what humans do best: building trust, closing deals, and shaping long-term partnerships.

Na enak način DevOps transformed engineering and RevOps streamlined marketing and finance, AI-native GTM platforms like Unify are creating the foundations of a new operational discipline—one where data, signals, and agents converge to deliver not just scale, but smart, sustainable growth.

Konec koncev, Unify's rise is a signal flare for the broader future of work: intelligent automation isn’t replacing people—it’s redefining the role of humans in high-performance systems. For go-to-market teams, and for enterprise tech as a whole, this is the beginning of a new chapter.