Landbase Acquires Adauris to Unify Outbound and Inbound in a Single AI-Driven GTM Platform

Landbase, the agentic AI company redefining how businesses find and connect with customers, has announced its acquisition of Adauris, a startup specializing in custom intent signals through content generation. The move accelerates Landbase’s expansion into AI-native inbound marketing, combining outbound precision with inbound intelligence to create the first truly unified go-to-market (GTM) automation platform.

Expanding the GTM Vision

Landbase has built its reputation around GTM-1 Omni, the first domain-specific agentic AI model for go-to-market automation. This system allows businesses to describe what they want to achieve in natural language—whether it’s launching an omnichannel campaign or targeting specific buyer segments—and have the platform autonomously execute on that intent. The approach, which CEO Daniel Saks calls Vibe AI, eliminates the complexity of manual workflows and fragmented tools.

Until now, Landbase’s strength has been in outbound automation: helping businesses identify, engage, and convert prospects across multiple channels with precision targeting. The acquisition of Adauris adds a powerful inbound dimension—giving GTM teams new ways to attract and warm potential buyers before direct outreach even begins.

What Adauris Brings to the Table

Adauris carved a niche in the B2B marketing world by turning content into a lead generation engine. Its platform creates custom intent signals by tracking how audiences engage with distributed content, from articles and reports to branded podcasts and videos. These signals reveal high-intent buyers early in their decision-making process, enabling businesses to engage them at the right moment with the right message.

The Adauris system has been proven at scale—its technology powers content networks reaching over 10 million impressions per month and identifies more than 45,000 high-intent prospects every day. By integrating directly into Landbase’s GTM-1 Omni engine, these capabilities will now drive both inbound and outbound performance from a single, orchestrated platform.

A Founding Team with Deep Expertise

Alongside its technology, Landbase gains a leadership team with extensive experience in inbound infrastructure and growth systems:

• Logan Underwood, former Adauris CEO and now Head of Partnerships at Landbase, will expand the company’s partner ecosystem and agency collaborations.
• Tina Haertel, former COO and now Director of Product, will spearhead the development of Landbase’s inbound marketing capabilities.
• Griffin Cook, former CTO and now Engineering Lead, will oversee engineering for the inbound product line.

Immediate Impact and Future Plans

The first fruits of the partnership are already live. The Adauris team has delivered Landbase’s first inbound feature—signal-based LinkedIn publishing—which helps GTM teams post thought-leadership content tied to real-time buyer engagement data, all from within the Landbase platform.

“Everyone wants more visibility, but most teams don’t know what to say or who’s listening,” said Haertel. “This feature makes it easy to publish with purpose and connect content to demand—and it’s just the beginning of Landbase’s inbound roadmap.”

Looking ahead, Landbase plans to extend these capabilities with additional publishing channels, deeper engagement analytics, and full signal-driven content automation. The goal is to evolve into the operating system for GTM—one that not only identifies the next customer but actively warms the market and drives conversion through intelligent, connected campaigns.